Have you ever worked with someone who just got it?
They showed up fully, trusted your process, and made real progress. You looked forward to every session because it felt effortless and energising.
That’s what it feels like to work with your ideal client, the kind of person you’d happily support again and again.
Your ideal client is the person you genuinely love helping. They value what you offer, show up with commitment, and experience incredible results from your work together. Because of that, they naturally recommend you to others.
But before you can attract them, you need to know who they are and what problem they are actively looking to solve.
Why Solving the Right Problem Matters
People invest time, energy, and money into what feels urgent and important to them. If your offer doesn’t speak to one of their top priorities, it won’t land, even if it’s amazing.
When you can help someone solve a problem they are desperate to fix (as in, “I need this sorted yesterday”), everything changes. That’s when your work feels easy, your clients are engaged, and your results speak for themselves.
Start by Looking at the Clients You Already Love
If you’ve worked with clients before, start there.
Ask yourself:
- Who were your favourite clients?
- What made working with them enjoyable?
- What kind of results did they achieve?
- What personal qualities made them a joy to support?
Write down everything you loved about those experiences, their energy, personality, mindset, and the kind of work you did together.
If you’ve had less-than-ideal clients, reflect on what didn’t work. Then flip it: what would you prefer instead? This contrast helps you clarify what to look for and what to avoid moving forward.
If You’re Just Starting Out
Don’t worry if you haven’t worked with clients yet. You can still begin defining your ideal client right now.
Ask yourself:
- What problem do my services or offers truly solve?
- Who would benefit most from this?
- What kind of person would I love spending time with while doing this work?
Visualise that person, not just their demographics, but their energy, values, and personality. You’ll start to sense who feels aligned.
Getting to Know Them Intimately
Once you’ve identified your ideal client, get curious about their inner world. What are they dreaming about? What challenges are they facing daily? What words do they use to describe what they are going through?
The more you understand how they think and feel, the easier it becomes to create content, offers, and conversations that speak directly to them.
That’s when your business stops feeling like a guessing game and starts flowing naturally.
Ready to Go Deeper?
If this post resonated, spend a little time journaling about your own ideal client today. You can also browse through more of our posts to keep exploring ways to build a business that feels aligned and effortless.
Or come say hi on Instagram. I’d love to connect with you.
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