Google Guaranteed is a program designed to instill trust in potential customers by certifying that a business provides high-quality services. It’s a valuable feature for servicing businesses such as plumbers, electricians, HVAC technicians, and other local service providers.
Below is a detailed training on why and how to set up Google Guaranteed for a servicing business:
Why Set Up Google Guaranteed:
- Increased Trust: Being Google Guaranteed signals to potential customers that your business is reputable and trustworthy.
- Visibility: Google Guaranteed businesses are prominently displayed in search results, increasing your visibility to potential customers.
- Competitive Advantage: It sets you apart from competitors who are not Google Guaranteed, potentially leading to more leads and conversions.
- Customer Confidence: Customers are more likely to choose businesses that are backed by Google’s guarantee of quality.
How to Set Up Google Guaranteed for a Servicing Business:
- Eligibility Check:
- Ensure that your business meets Google’s eligibility criteria, which includes background checks on business owners and employees.
- Google Local Services Account:
- Create or log in to your Google Local Services account. If you don’t have one, you’ll need to sign up.
- Business Verification:
- Verify your business information, including your business name, location, and contact details. Google will also check your licensing and insurance.
- Background Checks:
- Complete background checks for yourself and your employees. Google will provide instructions for this step, including how to submit required information.
- Provide proof of insurance. Google will specify the coverage requirements.
- Upload any required licenses or certifications for your business and employees.
- Service Areas and Hours:
- Specify the areas you serve and your business hours.
- Pricing and Budget:
- Set your advertising budget and specify your average service prices.
- Ads and Booking Settings:
- Customize your ad settings, including the services you offer, service areas, and the hours you’re available for bookings.
- Customer Reviews:
- Encourage your customers to leave reviews on Google. Positive reviews can boost your chances of getting the Google Guaranteed badge.
- Google Guaranteed Badge:
- Once your application is approved, you will receive the Google Guaranteed badge on your Local Services Ads, which will appear at the top of relevant search results.
- Manage Your Account:
- Regularly log in to your Google Local Services account to manage your ad campaigns, budget, and leads.
- Customer Communication:
- Respond promptly to customer inquiries and messages received through your Local Services Ads.
- Performance Tracking:
- Monitor the performance of your ads and adjust your budget and targeting as needed to optimize results.
- Ensure that your business continues to meet Google’s requirements, including background checks and insurance coverage.
Remember that the specific steps and requirements may vary depending on your location and the type of servicing business you operate. Be prepared to provide all necessary documentation and information to complete the Google Guaranteed setup successfully. Once you’re approved and displaying the badge, it can significantly boost your business’s credibility and visibility in local searches.
As always, I’m here if you have a question or would like some support send me a quick message and I’ll get back to your as quickly as I can. Until then, take care.